Creature MarkDesign Aesthetics 2, Spring 2026

Research 

While researching my animal, I was fascinated by the juxtaposition between the cultural image of a rabbit and the animal’s lived experience. The life of a prey animal is one of immense stress and hardship. I gathered images I felt captured this energy well.

Sketches

In order to capture the frantic nature of the rabbit, I chose to prioritize a strong line of action and keep away from anything too cute.

Refinements

From there, I experimented with techniques to create the animal and what features to emphasize for greatest recognizability.

Expansion

Once I had a mark I was happy with, the next step was to place it within a composition. Using a simplified version of the Fibbonachi sequence, I experimented with different ways to use both text and image to capture the frantic nature of a rabbit’s life. 

Final Images

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